Why an auction?

Section 1.
"Why an Auction" » The "Auction" way! (also see Section 2. "Why Golden Gavel")

You know those products just sitting there taking up valuable warehouse space and capital? You know the ones; out of season, special order returns, damaged, returned, discontinued and just plain non-moving inventory, we can help you turn them into cash!

The "Auction" way!

The auction method of sales is the perfect vehicle to move these and other items, thus improving your overall sales and bottom line. According to a recent survey taken by MORPACE the auction industry has shown an approximate 13.5% growth in the first 3 quarters of 2004* making it an even more acceptable method of distributing products to buyers. The auction method also has many advantages over "traditional" methods of marketing surplus goods:

So how can auctions benefit you, as a seller? Why are they the best way to sell property? Well, there are a number of reasons:

• Speedy Process, Quick Turnaround.
An auction is immediate. It happens during a set time and is completed during that time. It's quick and efficient.

• You Set the Time and Place of Your Sale.
It's as simple as that. You work with the auction firm to schedule what
works best for you.

• You Know Exactly When Your Property or Goods Will Be Sold.
There's no wondering whether or not your property will sell. It WILL sell
and it will sell during the set auction time.

• Comprehensive Marketing of Your Property.
Part of conducting an auction is marketing it to the general public to get as many people there as possible. Auctioneers have comprehensive mailing lists they use to market their sales. They run advertisements, distribute fliers and more. They are marketing specialists. A good marketing effort can easily bring 300 to 400 people to your auction, or more!

• Buyers Come Prepared to Buy.
Auction goers come with money in their wallets, pockets and hands and
are prepared to come home with property. It's a seller's delight. For real
estate auctions this is especially advantageous because buyers must
qualify to buy through a deposit of a certified or cashier's check.

• No Negotiations.
There is no haggling over price or merchandise. The auction method is quick
and efficient. When people bid, they make a commitment to buy the
property at that price without discussion or debate.

• No Leftovers and Little Clean Up.
Every item at an auction goes up for bid and every item is sold. How
many of you have ever had a garage sale and when you're finished,
you spend hours packing up what didn't sell and looking for places to
store it? With an auction, there's no worry about what to do with leftover
items because there aren't any. This means very little clean up, also.

• Competitive Bidding.
Auctions motivate buyers to perform. People get caught up in the competitiveness
of the bidding and many times this drives the price of items higher. To some it's
like a game, and they want to win at all costs (or hopefully for you, at high costs!)
And did you know that 9 times out of 10, an auction brings in the fair market value,
if not more, for any item put across the auction block?

• Exciting Atmosphere.
There's no more exciting atmosphere than an
auction. Crowds of people competing for property, combined with that lively
auction chant makes for some great entertainment and fun. It makes people
feel good and makes them feel like spending.

• Auctions Work Well in Both Good and Bad Economic Times.
People love auctions, because they love sales. Statistics show, in a good or
bad economy auctions remain a steady force. When the economy is bad, the
auction industry does not feel the impact: people still flock to auctions.

*from the National Auctioneers Association
Section 2. "Why Golden Gavel"
"Why Golden Gavel"

When choosing an auction company we would like you to consider
us for several reasons, including.....

• Experience--The Golden Gavel staff has over 60 years of combined experience in just about every auction format available.

• Professionalism--Every auction conducted by Golden Gavel is handled in a professional manner. From documentation to customer service to product research every aspect gets maximum attention.
*
• Product Knowledge--With the vast experience of the Golden Gavel staff comes extensive knowledge of an array of different products, from Livestock to building products.

• Advertisement--When a client signs with Golden Gavel, one of the first things that is discussed and decided upon is how, when, and how much time and money is spent on advertisement, thus, maximizing advertisement potential against the estimated auction total.

• Existing Patrons--Not everyone attends auctions, but those who do Golden Gavel auctions are immediately notified by mail from our extensive mailing list.